youtube too long

Youtube Too Long - Using YouTube to market your business, but not getting the results you were hoping for? Your video can be very long.

YouTube can be a great way to promote a business. It has a large built-in audience and is the second largest search engine in the world after Google. The problem, and one of the reasons we tend to recommend that businesses make videos on their own websites instead of YouTube, is the number of videos competing for viewers' attention (but that's a different discussion).

Youtube Too Long

The success of a video marketing campaign is often measured by conversions, but the best calls-to-action are only effective if viewers actually go through your video! So what's a web video marketer to do?

Youtube Video Too Large

By following some simple tips below, you can beat the clock and achieve more success in the future.

Ever notice that prime-time television shows always start with a great opening scene before the opening credits, and not the other way around? Because viewers decide very quickly whether to continue watching - and this is even more true on the web.

Take a look at your video audience engagement reports. If your video drops at the beginning, it may indicate that your video is too old to upload.

According to YouTube, the first 15 seconds of a video are the most important for audience retention. This doesn't mean starting your video with car chases and explosions. Instead, you can set the stage for why they should keep watching by asking questions that will be answered at the end of the video, and then jump in to do the same. Whatever you do, you shouldn't start the video with a long animation of your company logo.

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The good news is that, for longer videos, when viewers decide to watch, they stay until the end of the video. That is, until they realize the video is packaged (see clue #3 below).

Keep in mind that it's common to quickly lose viewers to whom the video is not only relevant - they may have found Bieber's video while searching for it.

Does the graph below look familiar? If so, your video may drag a little longer than it should.

Of course there is no 'ideal' length for a video, and sometimes it takes a while to get across. But you need to think about how viewers find your videos and how much time they want to commit.

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Often, the perception matches the viewer's expectations. For example, a person looking for a solution to a problem they feel only needs a moment to explain may not be able to get through an 18-minute demonstration. This is usually caused by trying to convey too many ideas in one video.

Instead you should create a series of videos, each on a single topic or key message. These videos can then be better optimized for search with targeted keywords and thumbnail images.

There's an obvious reason you don't see many credits at the end of videos on the web: unlike in the cinema, no one can see them.

If you notify viewers too early that the video has closed, you may see a sharp drop in viewer retention before your carefully crafted call-to-action is seen. These signs can be subtle, such as when a song ends or a company logo appears.

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Instead, consider adding a hard pause to your video or have a call-to-action appear on the screen before the video stops completely. There's nothing wrong with including a strong call-to-action in your script - like a spokesperson telling viewers to subscribe to more videos like the one they just watched or visit your website for more information.

Check out these great relationship examples all from a website and YouTube channel called ReelSEO. Note the following:

So whether it's a product demo, a comedy web series, or a viral style promotional piece, consider the above before you say "action" to your next video for YouTube.

Need help planning your YouTube marketing strategy? Contact us for a free consultation with one of our account managers.

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Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada communicate and educate through video.

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